Chapter 1: Scratching Out a Start on Threads: 0 Follower and Big Intentions
Instead of aimless posting, this cat began with intention and experimentation in mind. Here’s how to set the stage when you’re new on Threads:
Craft a Curious Profile
Since discovery on Threads often happens via profiles and interactions (not hashtags or trending pages), make your bio count. I made mine playful and clear about my niche.
This told people exactly what to expect and piqued curiosity. A distinctive persona (in my case, a small business cat) or a unique voice helps you stand out immediately. Don’t be afraid to be a little quirky or authentic in your bio or even keep changing a few times just like this cat, it gives potential followers a reason to hit that follow button.
Post with a Purpose (but keep it fun)
In my first few weeks on Threads, I tried a bit of everything, a motivational quote here, a small business meme there, and a sprinkle of cat puns everywhere. The key was experimenting while staying true to a purpose: supporting small businesses and making people smile. Early on, don’t worry about perfection; try different post styles (questions, stories, memes, tips) and see what resonates. Each post is a paw-step forward, even if only a few people see it.
Join Conversations from Day One
Starting at 0 means you have to do some wandering. I prowled around Threads looking for other small business accounts and cat enthusiasts, and I engaged with their posts sincerely. A like here, an eye-catching comment there. This put my name out in the wild. Pro tip: Often the fastest way to get noticed on a new platform is by interacting with others’ content, not just pushing your own. Don’t spam or self-promote in someone else’s thread; instead, add value or humor to the conversation. People get curious about the cat (or person) behind the clever comment and may visit your profile. In fact, some of my followers came after I dropped witty one-liners on big Threads posted by big accounts. The lesson: be a friendly feline in other people’s comment sections, it’s free visibility!
Embrace the Sofa Strategy
It’s my way of saying be comfortable and consistent. I treated Threads like a casual chat with friends from my sofa, literally a lot of replies were made when I am on my sofa.😁 No overthinking, no formal business speak, just down to earth, frequent posting. When you’re comfy, your personality shines through. Post consistently (at least 3 to 5 times a day if you are just starting) so your presence grows. But also remember to observe, which posts got a chuckle or a comment? Which ones fell flatter than a week-old kibble?
Start with purpose, experiment freely, engage generously, and be consistently you. Even from zero, those habits build a strong foundation for growth.